what is the future of web? what is the future of seo? and what is the future of design? what can we do to survive in these world of constant changes? Design4um is now here to give you all the answers, dont hesitate to contact us.

 

As a general rule, anytime you’re trying to understand search engine optimization you should look at it from viewpoint of a search engine. You’ll find that logically, this type of marketing only makes sense if you think like a search engine.

In order for a search engine to stay in business they need a dedicated user base. To keep people searching on Google or Yahoo, the engines need to provide the best results possible. For example, if I do a search for "baseball bats", and the first result is a site that sells "baseball hats", the poor result means I’m not likely to use that search engine in the future. So how do the major search engines determine what sites are the most appropriate for any given search term?

Search engines analyze the content of a page to determine its topic. But even then there are thousands of pages that could be considered relevant for any given keyword (2,040,000 for baseball bats). How does Google determine which page is likely to be the most satisfying result that will keep their users happy?

They’re looking for a site that has demonstrated they are a useful online resource. To do this, a website must provide content that is unique, helpful and important. However, interpreting the written word is beyond the scope of a search engine. To determine if a website is useful, a search engine examines the sites that link to it.

In fact, search engines weigh inbound links very strongly. Each link that points to your home page is a vote of confidence. The more votes you get the more useful and popular your site is seen by the engines. To demonstrate that your site is a useful resource, you need to show link growth. A site that is growing links is actively demonstrating its importance on the web - it’s proving that it is a useful resource. It also greatly helps if you mirror your link growth with content and page growth. If you implement a strategy that creates new links and new content, you will help establish your site as a powerful source in its field.

If your competitor is outranking you, it’s time you start demonstrating to the engines that your site is more useful than the competition. Add more content - and get more links. You’ll find that even small changes can make a significant difference to your search placement. In fact, with the right type of online growth, you should see your site begin to change it’s positioning in as little as 45 days.

Thinking like a search engine isn’t tricky at all. It’s the best way to naturally improve your search presence, and, hopefully, provide a better online resource for your customers.

 

And now something funny...

Top ten signs you're a Google freak

10. Your kids still believe the Googlebot is bringing the Christmas presents.
9. Your reply to “How are you” is “I’m feeling lucky", combined with a clicking gesture.
8. You shout at the librarian when she takes more than 0.1 seconds to find your book.
7. You just lost a case in court to name your newborn son “Google".
6. You think of Google as your second-best friend, but lately consider it to get into first position.
5. Your Google shirt is losing color.
4. When people talk to you, you try to optimize their keywords.
3. Your last three Sunday family trips have been to the Googleplex.
2. You are convinced “What’s your PageRank?” is a good pick-up line.

And the number one sign you are addicted to Google:
1. You are completely clueless without a computer.

AND more...

63 signs you’re addicted to Google and the Church of Search

 

1. You have a Tivo wish list keyword search for “Google”
2. You’ve said or written GOOG instead of Google (I hate you btw. ;) )
3. Without looking you know who runs Calafia Consulting
4. You’ve purchased something from the Google store
5. You know what Matt Cutts dressed as for Halloween last year
6. You’ve checked more than one Google data center for rankings
7. You know the last name of Matt, Eric, Sergey, Larry, Marissa, and Vanessa off the top of your head
8. You think having Vanessa in that last item is stupid because everyone knows she left Google a while back
9. You know what a linkcondom is
10. You’ve checked the ranking of the same keyword more than once in the same hour
11. After publishing a new page you’ve checked the Google index within 10 min
12. You know why Google had to add the copyright notice to the bottom of the home page
13. You have all the official Google blogs in your feedreader
14. You know what Google Groups was originally
15. Google or iGoogle is your browser home page
16. You have a Google stock monitor on your browser home page
17. You know Google’s webmaster guidelines by heart
18. You are notified automatically if Google’s Webmaster Guidelines change
19. You have more than 10 SEO/SEM blogs in your feed reader
20. You’ve lost sleep over Toolbar PR
21. You know where Vanessa works now
22. You know what a Quality Score is
23. You’ve used a PageRank prediction tool
24. You know what a bad neighborhood is
25. You know what a scraper is
26. You’ve said ‘just Google it‘ (grr…)
27. You use Google as spell check
28. You use Google to do math
29. You’ve clicked the ‘I’m Feeling Lucky‘ button more than once
30. You know what Onebox means
31. You’ve discussed what appears to be a Google algorithm update in a forum
32. You can’t wait for Matt Cutts to get back from vacation
33. You know what word Google is a mispelling of
34. You worry about buying links
35. You’ve asked for a Gmail invite from a friend
36. You know what the UPS club is
37. You own something with the Google logo on it
38. Google has sent you something with the Google logo on it
39. You know what Universal Search means
40. You know how to file a reinclusion request
41. You don’t need to use advanced search because you know the queries by heart
42. You know what MFA stands for
43. You log into your Webmaster Central account more than once per day
44. You know who created Webmaster Central
45. You know who first named Google algo updates
46. You know what an Authority web site is
47. You regularly read an RSS feed that tracks the search ‘Google’
48. You’ve read a Google Patent
49. You’ve watched videos made by Google, about Google, on Google Video (or YouTube)
50. You’ve entertained the idea of making something that could be seen on Google Maps (if you’ve actually made something, you are nuts!)
51. You’ve thought your site was sandboxed more than once
52. After joining Facebook the first person you tried to find was Matt Cutts
53. You know which SEO wears funny shoes
54. You know which SEO wears a funny suit
55. You know the full name of the person Matt Cutts spoke out to help in a court case
56. You check the Google holiday logo, every holiday
57. You use Google 411 instead of 411
58. You know that there is more than one type of PageRank
59. You know the meaning of the word Googol without Googling it :)
60. You regularly listen to more than two podcasts about search
61. You know what the Google Cube is
62. You set up a Google Alert for”Matt Cutts”, “Google”, “Marisa Meyer”, etc..
63. You know whose blog is only a text file